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At the turn of the century, Hy-Vee increased its focus on customers' healthy lifestyles. HealthMarket private-label products were introduced in The company also began its initiative to provide customers with the services of corporate and in-store dietitians. Stores began offering an expanded line of ethnic foods to the Midwest's increasingly diverse population.

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Online shopping capabilities expanded in , with a redesigned Hy-Vee website offering online shopping for such items as holiday meals, floral arrangements and catering selections; gift cards were added in Hy-Vee celebrated its 75th anniversary in with the publication of a second company history book The History of Hy-Vee.

By the end of , there were stores. In , Hy-Vee moved into its eighth state of operations when the store in Madison, Wisconsin opened.

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Hy-Vee's fourth president, Randy Edeker, was selected to lead the company in December Ric Jurgens retained the titles of chairman and chief executive officer until , when Edeker assumed those roles. In , Hy-Vee brought online shopping to all stores with the introduction of their new website, Hy-Vee Aisles Online. In , Hy-Vee became the exclusive retailer in its service area for sports nutrition products marketed by Mark Wahlberg.

This expanded into a deal making Hy-Vee a franchisee for Wahlburgers restaurants; the first location under the deal opened in May at the Mall of America in Bloomington, Minnesota.

Hy-Vee's own restaurant, Market Grille, added Wahlburgers items to its menu. Hy-Vee opened its first standalone HealthMarket store in Much like the in-store health department, also named HealthMarket, the standalone store focuses on health and wellness.

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The store is a smaller format than regular Hy-Vee stores and contains a pharmacy and attached Orangetheory Fitness. Hy-Vee is known to move departments into separate buildings as requirements dictate, or for optimal customer service. This is commonly seen in the construction of a separate building for Hy-Vee Gas, usually near a main store. It is also common for Hy-Vee to have attached liquor stores, as in Minnesota, where grocery stores are not allowed to sell alcoholic beverages over 3.

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In some cases, there is a completely separate building for the liquor department, such as the Prairie Village, Kansas store, where the liquor store is across the street the state line road in Kansas City, Missouri , and adheres to Missouri alcohol laws. Hy-Vee won numerous awards in , including recognition by Forbes as one of America's Best Employers. Forbes also named Hy-Vee as one of the top 50 private companies in the United States.

As of , Hy-Vee Inc. Hy-Vee has had four leaders in its year history [27]. Dwight Vredenburg , son of founder David Vredenburg, became Hy-Vee's first president at 23 years old. He served as president for 45 years.

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During his time, Hy-Vee expanded its services to include gas stations, dry cleaning, takeout meals, and added online shopping. Hy-Vee focused on healthy living during this time, adding pharmacies, clinics, dietitians, and health food sections to stores. Since , Hy-Vee has renovated many of their stores, introduced the Hy-Vee Fuel Saver program, and emphasized expanding online shopping.

Hy-Vee previously served as title or presenting sponsor for multiple now-defunct sporting events:.

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Hy-Vee was named a founding partner for U. This partnership includes prominent signage in the new stadium. Throughout its history Hy-Vee has branched out from its retail operations by acquiring several companies that provide services to its stores. Hy-Vee's subsidiaries are: [36]. From Wikipedia, the free encyclopedia. Hy-Vee, Inc. Retrieved PR Newswire.

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